Increasing Your Sales on Amazon with Marketing and Ad Campaigns August 9, 2022, 10:30am PDT August 9, 2022, 10:30am PDT
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Amazon has one of the largest advertising platforms in the world. Amazon’s US digital ad revenues were reported as $31.16 billion in 2021, rising 57.8% over the prior year and representing 9% of the digital advertising market. In Q1 2022, Amazon’s ad revenues grew 25% year over year.
When you start off selling on Amazon, you have to advertise to generate “sales velocity”. As your Product listing matures, you still have to advertise, but at a lower % of Sales to maintain your momentum.

In this workshop we will discuss the basics as it relates to how to setup your own Amazon Marketing and Ad Campaigns

The topics covered include:
● Product Page - Marketing Options
● Marketing Programs
● Ad Campaigns
● Key Metrics

Presented by John Richardson - Proven Senior Level Manager with over 14 years of experience delivering web-based e-commerce solutions as Product Manager, COO, Manager of e-Business, Applications Development Manager, Chief Technology Officer and Senior Consultant. John has experience across wide variety of business sectors including Software, Web Development and Hosting, Financial, Healthcare, Energy, Telecom Services and Distribution. Driven to deliver value-added benefits in challenging technology and business environments impacting bottom-line results. Specializes in setting up and managing Amazon Stores for small businesses.

Increasing Your Sales on Amazon with Marketing and Ad Campaigns