Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
Learn the basics of successful paid advertising strategies and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.
You will learn:
- Best platforms to use based on your goals
- Why landing pages can be better than websites
- Differences between search ads and display ads
- When to use Product Ads, Local Service Ads, Retargeting Ads
- Utilizing analytics to improve results
Presented by Steve James: Steve has been an online marketing consultant with RevLocal, the leader in online marketing solutions, for five years. Steve consults with business owners developing a digital marketing strategy that will help them to meet and exceed their goals. He is an expert in the use of Google.