SWOT Analysis May 18, 2021, 10:30am PDT May 18, 2021, 12:00pm PDT

Workshop Purpose

Are you on the right track with your business?  This simple strategic planning technique can help you identify what your business is doing well, what it needs to improve, where it needs to grow, and what could be its downfall.

Choosing the right direction can be overwhelming. Should you add services? Is your team staying competitive? How can you improve cash flow?

All of these questions and more can be answered by performing a regular SWOT analysis.


What is a SWOT Analysis?

SWOT stands for strengths, weaknesses, opportunities and threats. Taking a deep look into your business by examining these four elements will provide you with an overview of the health of your business. Your strengths and opportunities offer possibilities for your business to flourish, while your weaknesses and threats can inspire improvement and help you recognize emerging competition.


 Topics covered include:

  • Key questions to ask in your SWOT Analysis
  • Why it’s important to conduct a SWOT Analysis
  • How to gather key data for your analysis
  • Free tools provided by SCORE to help you with your small business.


Presented By: Sylvia Crew

Sylvia has been in business for over 15 years providing accounting and financial management services to small credit unions. Prior to starting her own business, she was a chief financial officer in the banking and credit union industry.  She also is a real estate investor.  She received her degree from Pepperdine University in Business Management. She is a volunteer with SCORE, a non-profit association and resource partner with the SBA that provides free mentoring and low-cost business workshops to new and existing businesses.