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Headshot of Stan Booth
Stan Booth
Request this mentor

Meeting Preference: Email, In Person, Phone, Video

Languages: English

How I Can Help You

Marketing goods and services particularly using Internet eCommerce and digital marketing to sell online. This includes an integrated digital marketing approach to identify and use keywords on a website, Social Media, SEO (search engine optimization), Local Search, use of AI /LLMs, a Blog, and Email.

Full step-by-step notes are provided based on 20+ years of experience in eCommerce and digital internet marketing for a small personalized gift and awards business from start-up to sales to all fifty states.

An ideal small business mentor as I have had entrepreneurial experience in both small business and corporate environments, and have a strong sense of customer needs.

I have helped many companies plan and audit their website and web presence and increase web traffic. I lead regular SCORE workshops on website optimization (SEO), integration with social media, keywords, and digital marketing.

Suggested strategies include a detailed competitive analysis using Google and Bing to determine the best achievable keywords and search frequency. This identifies the optimum website structure and web footprint design most likely to be found 24/7 by prospective clients on Social Media and Search.. Low or no-cost strategies include optimizing PPC (pay-per-click) ADs or how to structure or even avoid paid advertising.

I will audit your website and suggest simple free changes to potentially qualify for free traffic and the lowest ad cost. This will cover meta code and also local search.

General small business management including operations, marketing, administration, sales tax, HR, and finance.

Production techniques and strategies for marketing to the promotional products and sign industries (ASI, PPAI etc). Competitive pricing structure and negotiation tactics

Areas of Expertise

  • Business Plan
  • Business Structure
  • Digital Marketing
  • Ecommerce
  • Management & Operations
  • Marketing
  • Marketing Strategy
  • PR/Media
  • Pricing
  • Sales
  • Technology
  • Websites

Industry Experience

  • Advertising, Design, & Marketing
  • Professional Services
  • Retail
  • Transportation
  • Website Development
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SCORE Dallas
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Dallas, TX 75201
(214) 987-9491

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